After years working in agencies and alongside some of New Zealand’s biggest brands, I realised my favourite projects weren’t always the biggest – they were the ones where I could work closely with good people and genuinely make a difference.
So I built the kind of agency I’d always wanted to work in.
One where relationships come first, ideas matter, and every client gets honest advice rather than a one-size-fits-all marketing package.
Along the way I’ve worked across websites, branding, events, sponsorship, digital marketing, copywriting, social media, project management and strategy. I’ve helped national organisations, charities, creative businesses and small local companies tell their stories and connect with the right people.
I also own a little bit floral, so I know what it’s like to wear every hat in a business. I understand the reality of balancing marketing with everything else, because I’m doing it too.
Char | Director

