A Little Bit Floral | Building and growing a business

A Little Bit Floral began with a simple idea: create a modern florist that felt approachable, design-led and a little different from the traditional flower shop.

From the very beginning, every aspect of the business has been developed in-house. We’ve built the brand, designed and managed the ecommerce website, created the photography, developed the content and implemented an ongoing marketing strategy that continues to evolve as the business grows.

As both the creative team and the business owners, we understand the realities of running a small business. Every marketing decision has been made with real customers, real budgets and real results in mind, from improving search visibility and streamlining online ordering to creating seasonal campaigns, email marketing and social media content that supports both online sales and local community engagement.

Today, a little bit floral delivers fresh and dried flowers across Christchurch and Auckland, specialising in everyday flowers, weddings, events, corporate florals and workshops. The business continues to grow through a combination of thoughtful branding, authentic storytelling and practical marketing that puts the customer experience first.
Running our own ecommerce business gives us a unique perspective on marketing. We understand first-hand the challenges of balancing budgets, creating content, managing websites, improving SEO and delivering great customer experiences—because we’re doing it every day.