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09/07/2026 In Business Marketing

The Marketing Jobs Small Business Owners Keep Putting Off (And Why They Matter)

If you're running a small business, chances are your to-do list is never-ending. There are customers to look after, invoices to send, stock to order, staff to manage and approximately a hundred other things demanding your attention every day.So it's no surprise that marketing often becomes the thing you'll "get to next week."Except next week becomes next month. Then suddenly

07/07/2026 In Business Marketing

The Marketing Advice Small Business Owners Actually Need

Forget chasing algorithms. Here's what actually grows a business.There has never been more marketing advice online.Post three Reels a day.Start a podcast.Master TikTok.Run Meta Ads.Use AI.Launch a newsletter.The problem isn't a lack of advice. It's knowing what actually matters. After working with businesses across New Zealand, from florists and retailers through to charities, hospitality and corporate organisations - we've noticed something. The