Little Big Wolf

Little Big Wolf is more than a wine label, it’s a passion project built around family, purpose and exceptional New Zealand wine.

Inspired by founders’ son Cooper, who has Usher’s Syndrome, the brand was created to raise awareness of the condition while supporting research through every bottle sold. Our role was to help translate that story into a cohesive brand experience, developing the website and digital presence to reflect both the quality of the wine and the purpose behind it.

 
From visual storytelling to website design and content, every element was crafted to celebrate premium New Zealand wine while sharing the meaningful story at the heart of the brand. The result is a brand that connects emotionally with customers and demonstrates how thoughtful design and authentic storytelling can make a lasting impact.